Here’s Why Every Business Needs Social Media Marketing
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. It is rather obvious that social media is creating new marketing in-roads that weren’t existent previously. With social media by your side, you can have any information traverse the world in a jiffy. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. Social media is the fastest lane to take marketing strategies to a higher level. Read on to learn more why social media is a big deal in the business world.
Among the benefits of social media is an increase in brand recognition. It is important to capitalize on every opportunity available to increase visibility. Social media is the perfect way to create new channels to give your brand a voice and content. This is essential in light of the fact that it is able to reach your clientele and at the same time make your current clients more familiar with your brand. A good example is a Facebook user that gets to learn a tad more about your product as they are browsing through the news-feed. On the other hand, a client that is apathetic might become fond of your brand after bumping into it on various networks.
There is also an improvement in brand loyalty for companies that incline towards social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. This is a perfect illustration of the power social media has when it comes to customer loyalty. What is more, another study by Convince and Convert revealed that a whopping 54% of Americans that follow particular brands on social media are more attached to the brand.
Social media is an ideal way to make consumers receptive to your messages. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This in the long run translates to remarkable web traffic not to mention that most of your friends and followers could as well share your posts so as to reach more people out there.
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