H1 – Introduction of Digital marketing
“Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers.
Other words, Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Technique of the digital marketing –
- Search engine optimization (SEO)
- Social media marketing (SMM)
- Search Engine marketing(SEM)
- Display advertising (banner ads)
- Pay per click (PPC)
H2 – OVERVIEW OF SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.
All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Importance of the SEO –
- Increased Traffic
- Your competitors are doing it
- Crucial Part of Your Marketing Mix
- Multiply Your Impact
- Builds Trust & Credibility
- Cost Effective
- Provides Endless Opportunity
H3 – Introduction of the SMM
The SMM Stands for the Social Media Marketing. Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable.
The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard.
- Increased Brand Awareness
- More Inbound Traffic
- Improved Search Engine Rankings
- Higher Conversion Rates
- Better Customer Satisfaction
- Gain Marketplace Insights
H4 – Introduction of the SEM
The SEM Stands for the Search Engine Marketing. SEM is one of the most cost efficient ways to reach your target audience when they are ready to buy.
Research shows that 90% of online searches are conducted by people who are at the end of the buying cycle.
Done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them, all for free until they click on your ad.
- SEM grabs the attention of your audience at the right time.
- It’s easy and quick to implement.
- It’s easy and quick to implement.
- It helps raise brand awareness.
H5 – Display Advertising
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.
The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
According to eMarketer, Facebook and Twitter will take 33% of display ad spending market share by 2017.
Advantages of the Display marketing –
- Optimize for conversion.
- Connect with mobile customers.
- Realize higher ROI and revenue.
- Analyze and adapt easily.
- Become more competitive.
H6 – Learn the PAY-PER-CLICK (PPC)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
- Fastest method to get targeted visitors
- Cost effective
- Easiest way for the advertising
- Advanced marketing techniques
Importance of the Digital Marketing –
- You’re directionless
- You won’t know your online market share
- You don’t have a powerful online value proposition
- You don’t know your online customers well enough
- Digital doesn’t have enough people/budget given its importance
- You’re wasting money and time through duplication
- You’re not agile enough to catch up or stay ahead
- You’re not optimizing